We don’t do cookie-cutter because, quite frankly, most generic communications don’t work very well.
You call us if you want a customized marketing plan that addresses your specific requirements.

An integrated marketing campaign might employ, as necessary, direct mail including a CEO letter, a brochure … and the secret ingredient,
something that memorably explains why people should care. Or maybe we use bill inserts, newsletters, or brochures
that tell a compelling story about why your thing is a good thing that makes things better for the consumer.

Or paid advertising in community newspapers, trade magazines and radio that has people clamouring to get on board.
Or news coverage from press releases, media events and pitches that gets our words into the reporter’s words and does the work we want done.

We’ve used consumer prizes and kids’ colouring contests when they’ve been just the thing to nudge conservation behaviour.

Once there was the plan for driving an ice cream truck around town, with a hydro truck leading the way complete with banners and brochures.
The ice cream was free. So was the conservation information. But it was a summer that never stopped raining so we nixed the treats
with thermostats give-away. We didn’t want it to rain on our parade.